Book & eBook Marketing Book Launch Strategies 2 — Questions and Answers
Question 1: What is a 'BookBub Featured Deal' and why is it coveted by indie authors?
- A mandatory Amazon promotional placement
- A highly sought-after discount email promotion sent to millions of targeted book buyers (Correct answer)
- A BookBub subscription service for authors
- An exclusive Kindle Unlimited placement
Correct answer: A highly sought-after discount email promotion sent to millions of targeted book buyers
A BookBub Featured Deal is a paid promotional email sent to BookBub's millions of subscribers who have opted in for specific genres, typically resulting in thousands of book sales for featured titles.
Question 2: What does 'sellthrough' mean in multi-book series marketing?
- Selling through all copies in a print run
- The percentage of readers who buy subsequent books after reading the first in a series (Correct answer)
- Total revenue from a single book launch
- Amazon's sell-out warning notification
Correct answer: The percentage of readers who buy subsequent books after reading the first in a series
Sellthrough refers to the percentage of readers who continue buying the next book in a series after completing the previous one — a critical metric for series marketing ROI.
Question 3: What is the 'permafree' strategy in eBook marketing?
- Making all eBooks permanently free on all platforms
- Setting the first book in a series to permanent free to attract readers into the series funnel (Correct answer)
- A free trial period for new authors on Amazon
- Offering free eBooks in exchange for reviews
Correct answer: Setting the first book in a series to permanent free to attract readers into the series funnel
Permafree means permanently setting the first book in a series to $0.00 across retailers, using it as a loss leader to attract new readers who then buy paid sequels.
Question 4: What is a 'blog tour' in the context of book launch marketing?
- An author tour of physical bookstores
- A coordinated series of guest posts, reviews, and interviews published across multiple blogs on a launch timeline (Correct answer)
- A series of blog posts on the author's own website
- A video tour of the author's writing space
Correct answer: A coordinated series of guest posts, reviews, and interviews published across multiple blogs on a launch timeline
A blog tour coordinates appearances (guest posts, interviews, reviews) across multiple blogs simultaneously during a launch window, expanding reach to new reader audiences.
Question 5: Why do many indie authors use a 'rapid release' publishing strategy?
- Rapid release reduces editing costs
- Frequent new releases maintain algorithmic visibility and keep readers engaged while series sellthrough compounds (Correct answer)
- Amazon requires monthly uploads to maintain author status
- Rapid release guarantees a Best Seller badge
Correct answer: Frequent new releases maintain algorithmic visibility and keep readers engaged while series sellthrough compounds
Rapid release keeps an author's name in retailer algorithms and reader feeds consistently, while each new book drives sales of previous titles through series sellthrough.
Question 6: What is a 'Goodreads Giveaway' used for in book launch marketing?
- Giving away the author's entire backlist for free
- A platform promotion that generates shelf adds, pre-launch buzz, and reviewer interest among Goodreads' reader community (Correct answer)
- An automatic 5-star review generation tool
- A Goodreads advertising package for paid promotion
Correct answer: A platform promotion that generates shelf adds, pre-launch buzz, and reviewer interest among Goodreads' reader community
A Goodreads Giveaway lets authors offer copies (print or eBook) to entrants, generating shelf adds, follower growth, and visibility among Goodreads' active reader community before launch.
Book & eBook Marketing Book Launch Strategies 2
What is a 'BookBub Featured Deal' and why is it coveted by indie authors?