Web Banners Web Banner Copywriting and Call-to-Action 2

Question 1

What is the recommended number of CTAs in a single standard web banner ad?

Accepted Answer

One clear, focused CTA

Answer

A single, clear CTA prevents decision paralysis and focuses all viewer attention on one desired action, maximizing click-through potential.

Question 2

The phrase 'Limited Time Offer — Expires Tonight!' in a banner ad primarily leverages which psychological principle?

Accepted Answer

Scarcity and urgency

Answer

Time-limited messaging leverages scarcity and urgency, triggering fear of missing out (FOMO) and prompting viewers to act before the window closes.

Question 3

What is the primary purpose of including social proof—such as 'Trusted by 1 Million Users'—in web banner copy?

Accepted Answer

To build trust and credibility by showing others have already validated the product

Answer

Social proof reduces purchase hesitation by demonstrating that a large, validated group of people has already chosen and benefited from the product.

Question 4

In a horizontal leaderboard banner (728×90), where is the CTA button generally most effective?

Accepted Answer

On the right side, after the headline and value proposition

Answer

Placing the CTA on the right after the headline and value proposition follows natural left-to-right reading flow, so viewers absorb the message before encountering the action prompt.

Question 5

What does the acronym 'AIDA' stand for in advertising copywriting?

Accepted Answer

Attention, Interest, Desire, Action

Answer

AIDA stands for Attention, Interest, Desire, Action — a foundational framework describing the stages a consumer moves through from first noticing an ad to taking a conversion action.

Web Banners Practice Test

Web Banners Practice Test

Web Banners Web Banner Copywriting and Call-to-Action 2