Web Banners Industrial Design 4

Question 1

In the context of banner design, what does 'pixel density' (DPI/PPI) affect most directly?

Accepted Answer

Sharpness of raster images on high-resolution (Retina) displays

Answer

High-DPI displays require 2× or higher resolution raster assets to appear sharp; failing to provide these results in blurry logos and images on Retina screens.

Question 2

Which HTML5 banner animation technique is preferred over Flash for modern web banner delivery?

Accepted Answer

CSS3 and JavaScript-driven animation via GSAP or the Web Animations API

Answer

CSS3 and JavaScript animation libraries like GSAP produce smooth, hardware-accelerated animations that work across modern browsers without requiring plugins.

Question 3

When designing for the IAB's 'LEAN' ad standard, which characteristic is NOT part of LEAN principles?

Accepted Answer

Auto-playing audio at full volume

Answer

LEAN stands for Light, Encrypted, Ad-choice supported, Non-invasive—auto-playing audio at full volume violates the non-invasive principle.

Question 4

What is the purpose of designing modular banner templates in an industrial design workflow for ad campaigns?

Accepted Answer

To enable rapid production of multiple sizes and variants from one master design

Answer

Modular templates provide a scalable system where swapping content blocks (image, copy, CTA) generates multiple ad sizes and variants efficiently without redesigning from scratch.

Question 5

Which Gestalt principle explains why placing a product image adjacent to a smiling person makes viewers associate positivity with the product?

Accepted Answer

Proximity

Answer

Gestalt proximity states that objects placed near each other are perceived as related, so pairing a product with a positive emotional cue transfers that association.

Web Banners Practice Test

Web Banners Practice Test

Web Banners Industrial Design 4