Web Banners Web Banner Formats and Standards 2

Question 1

What does 'skyscraper' refer to in web banner advertising?

Accepted Answer

A tall, narrow vertical banner format

Answer

A skyscraper is a tall vertical banner, commonly 160×600 pixels (wide skyscraper) or 120×600 pixels.

Question 2

What is a 'billboard' ad unit in IAB's New Ad Portfolio?

Accepted Answer

A 970×250 pixel large-format desktop display ad

Answer

The IAB billboard is a 970×250 pixel high-impact display unit designed for prominent placement on desktop pages.

Question 3

What is the difference between a 'static' and a 'rich media' banner?

Accepted Answer

Static banners are non-animated images; rich media banners include interactive or animated elements

Answer

Static banners are fixed images, while rich media banners incorporate animation, video, audio, or user interaction.

Question 4

Which file format is the current industry standard for animated web banners?

Accepted Answer

HTML5

Answer

HTML5 replaced Flash as the standard for animated banners because it works across all browsers and devices without plugins.

Question 5

What does 'VAST' stand for in digital video advertising?

Accepted Answer

Video Ad Serving Template

Answer

VAST (Video Ad Serving Template) is an IAB standard XML schema for serving video ads across different players.

Web Banners Practice Test