A transport company reports that introducing GPS tracking reduced delivery times by 15%. Management concludes that GPS tracking caused the improvement. Which is the most valid criticism of this conclusion?
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A
GPS tracking is too expensive for most companies.
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B
Delivery times are not an important metric for transport companies.
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C
Drivers may have improved performance simply because they knew they were being monitored (Hawthorne effect).
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D
A 15% improvement is too small to justify the investment.