Text Message Marketing Text Messaging Marketing Overview 5

Question 1

What is 'conversion rate' in a text marketing campaign?

Accepted Answer

The percent of recipients who complete a desired action

Answer

Conversion rate measures the share of recipients who completed the desired action.

Question 2

What does 'opt-in confirmation' (double opt-in) require?

Accepted Answer

A second message confirming the subscriber's consent

Answer

Double opt-in sends a confirmation message to verify the subscriber's consent.

Question 3

Why is a clear value proposition important at sign-up for an SMS list?

Accepted Answer

It tells subscribers what benefit they'll receive

Answer

A value proposition shows subscribers the benefit, improving sign-ups and retention.

Question 4

What is the risk of sending overly frequent texts?

Accepted Answer

Subscriber fatigue and opt-outs

Answer

Too-frequent texts cause fatigue, leading to opt-outs and complaints.

Question 5

Which platform feature lets a business send a message at the optimal time automatically?

Accepted Answer

Scheduling/automation

Answer

Scheduling and automation tools deliver messages at planned, optimal times.

Text Message Marketing Practice Test