Text Message Marketing SMS Audience Segmentation and Targeting 1

Question 1

What is 'demographic segmentation' in SMS marketing?

Accepted Answer

Dividing subscribers into groups based on characteristics like age, gender, income, or location

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Grouping subscribers by the device they used to opt in

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Separating new subscribers from those who have been on the list over one year

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Categorizing subscribers by their mobile carrier network

Question 2

What is 'behavioral segmentation' in the context of SMS marketing?

Accepted Answer

Grouping subscribers based on their actions such as purchase history, link clicks, or message engagement

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Segmenting by how subscribers entered the list (keyword, web form, POS)

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Dividing subscribers based on how frequently they reply to messages

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Grouping subscribers who have never opted out across any channel

Question 3

What is 'geographic segmentation' used for in SMS campaigns?

Accepted Answer

Sending location-relevant messages to subscribers in specific cities, states, or regions

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Targeting subscribers based on the country their phone number is registered in

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Filtering subscribers by GPS proximity to a retail location during a live event

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Ensuring messages comply with state-specific TCPA regulations

Question 4

What is 'psychographic segmentation' and how can it improve SMS targeting?

Accepted Answer

Segmenting subscribers by lifestyle, values, interests, or opinions to send more personally resonant messages

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Using personality tests to determine how often subscribers prefer to receive messages

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Grouping subscribers by their psychological response to discount offers

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Analyzing how subscribers feel about your brand using sentiment analysis on replies

Question 5

What is an 'RFM model' and how is it applied to SMS subscriber segmentation?

Accepted Answer

A framework that segments customers by Recency (last purchase), Frequency (purchase frequency), and Monetary (spend) value

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A risk, frequency, and messaging compliance model for TCPA audits

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A reach, frequency, and measurement model for campaign planning

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A reply, forward, and mute behavior tracking framework for two-way SMS

Question 6

What is a 'VIP segment' in SMS marketing and why is it important?

Accepted Answer

A high-value subscriber group that receives exclusive offers and early access to reward brand loyalty

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Subscribers who have been on the list for more than 12 months

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Contacts who have referred other subscribers to the SMS program

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Customers who have made more than 5 purchases regardless of total spend