Text Message Marketing Text Messaging Marketing Overview 5

Question 1

What is 'conversion rate' in a text marketing campaign?

Accepted Answer

The percent of recipients who complete a desired action

Answer

The percent of texts delivered

Answer

The percent who opened the message

Answer

The percent of bounced numbers

Question 2

What does 'opt-in confirmation' (double opt-in) require?

Accepted Answer

A second message confirming the subscriber's consent

Answer

Paying twice

Answer

Two phone numbers

Answer

A signed waiver

Question 3

Why is a clear value proposition important at sign-up for an SMS list?

Accepted Answer

It tells subscribers what benefit they'll receive

Answer

It satisfies carriers legally

Answer

It shortens messages

Answer

It avoids the need for opt-out

Question 4

What is the risk of sending overly frequent texts?

Accepted Answer

Subscriber fatigue and opt-outs

Answer

Higher delivery rates

Answer

Better personalization

Answer

Lower carrier fees

Question 5

Which platform feature lets a business send a message at the optimal time automatically?

Accepted Answer

Scheduling/automation

Answer

Geofencing

Answer

Spam filtering

Answer

Encryption

Question 6

What is 'list hygiene' in SMS marketing?

Accepted Answer

Regularly removing inactive or invalid numbers

Answer

Encrypting subscriber data

Answer

Sending cleaning product offers

Answer

Formatting message text

Question 7

Which goal is SMS marketing especially effective at achieving?

Accepted Answer

Time-sensitive alerts and promotions

Answer

Long-form storytelling

Answer

Detailed product manuals

Answer

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