Text Message Marketing Practices

Question 1

What is the first SMS marketing best practice?

Accepted Answer

Customers have given you permission to receive text messages

Answer

You should include a call to action in every message

Answer

You should send messages to as many people as possible

Answer

You need to purchase a list of phone numbers

Question 2

What do you need before beginning SMS marketing?

Accepted Answer

Permission from your contacts

Answer

An opt-in

Answer

A phone

Answer

A list of contacts

Question 3

What is the best time to send a text message to your customer?

Accepted Answer

According to your customer's schedule

Answer

Every 3rd of the week

Answer

Every other day

Answer

Every start of the day

Question 4

What is a shortcode?

Accepted Answer

A shortcode is a five or six-digit number that is used by businesses to send or receive text messages.

Answer

A shortcode is a five or six-digit number that is used by businesses to send text messages.

Answer

A shortcode is a four or seven-digit number that is used by businesses to send or receive text messages.

Answer

A shortcode is a five or six-digit number that is used by businesses to receive text messages.

Question 5

What is a simple way to include your brand name in an SMS message?

Accepted Answer

By inserting your brand name at the top of the message, followed by a colon.

Answer

By including your company's logo in the message.

Answer

By including your company's website URL in the message.

Answer

By inserting your brand name at the bottom of the message.

Question 6

How many characters are in an SMS message?

Accepted Answer

160

Answer

500

Answer

400

Answer

Unlimited

Question 7

What can graphics in your text messaging do?

Accepted Answer

Help your message stand out

Answer

Send your message to the wrong people

Answer

Make your message less effective

Answer

Make your message more expensive