Text Message Marketing Benefits

Question 1

What is one reason to incorporate automation in your SMS marketing strategy?

Accepted Answer

Hands-free messaging

Answer

You can track results

Answer

You can send more messages

Answer

It is easier to personalize messages

Question 2

What is the opportunity that automation provides?

Accepted Answer

The opportunity to deliver valuable content to your audience consistently.

Answer

The opportunity to deliver content to your audience inconsistently

Answer

The opportunity to deliver promotional content to your audience

Answer

The opportunity to deliver title pages to your audience

Question 3

Which of the following is true about SMS marketing?

Accepted Answer

SMS is an excellent way to reach customers directly.

Answer

You cannot include links in SMS messages.

Answer

SMS is not effective for marketing purposes.

Answer

SMS messages are limited to 160 characters.

Question 4

What are the benefits of SMS marketing for ecommerce stores?

Accepted Answer

Sends promotional campaigns and order/shipping confirmations

Answer

Helps with inventory management

Answer

Allows for customer segmentation

Answer

Provides real-time information on the go

Question 5

What is the best way to ensure that every employee gets the information you want to send them at the right time?

Accepted Answer

Using SMS for your internal communication

Answer

Email

Answer

Word of Mouth

Answer

Social Media

Question 6

What is the first and most important rule of SMS marketing?

Accepted Answer

Receiving permission from your contacts to send them SMS messages.

Answer

Direct line of communication to customer.

Answer

Asking for consent to use phone numbers for marketing

Answer

Leaving the option to unsubscribe via link in each text message

Question 7

Which of the following is true about SMS compared to other channels?

Accepted Answer

SMS is much more affordable than direct mail.

Answer

Companies are not using SMS marketing as part of their regular go-to-market strategy.

Answer

SMS is more expensive than email marketing.

Answer

SMS is not as personal as email marketing.