Text Message Marketing Text Messaging Marketing Overview 4

Question 1

What is a 'drip campaign' in SMS marketing?

Accepted Answer

A series of automated, scheduled messages

Answer

A drip campaign sends a series of automated messages on a set schedule.

Question 2

What does a high 'unsubscribe rate' usually indicate?

Accepted Answer

Content or frequency problems

Answer

A high unsubscribe rate signals messaging is too frequent or not relevant.

Question 3

What is a '10DLC' in US text messaging?

Accepted Answer

A 10-digit long code registered for A2P messaging

Answer

10DLC is a 10-digit long code registered for application-to-person business texting.

Question 4

Why should a business avoid buying purchased phone number lists for SMS?

Accepted Answer

Recipients have not consented, violating regulations

Answer

Purchased lists lack consent, exposing the business to TCPA violations.

Question 5

What is the main advantage of personalizing texts with a subscriber's name?

Accepted Answer

It increases engagement and relevance

Answer

Personalization boosts engagement by making messages feel more relevant.

Text Message Marketing Practice Test