Text Message Marketing Text Messaging Marketing Overview 4

Question 1

What is a 'drip campaign' in SMS marketing?

Accepted Answer

A series of automated, scheduled messages

Answer

A one-time blast to all subscribers

Answer

A campaign that loses subscribers slowly

Answer

A test message to staff

Question 2

What does a high 'unsubscribe rate' usually indicate?

Accepted Answer

Content or frequency problems

Answer

Strong engagement

Answer

Carrier errors

Answer

Good list growth

Question 3

What is a '10DLC' in US text messaging?

Accepted Answer

A 10-digit long code registered for A2P messaging

Answer

A 10-day legal compliance window

Answer

A 10-dollar campaign fee

Answer

A 10-line contract

Question 4

Why should a business avoid buying purchased phone number lists for SMS?

Accepted Answer

Recipients have not consented, violating regulations

Answer

They are too expensive

Answer

Carriers charge more

Answer

The numbers expire quickly

Question 5

What is the main advantage of personalizing texts with a subscriber's name?

Accepted Answer

It increases engagement and relevance

Answer

It bypasses carrier filters

Answer

It lengthens the message

Answer

It avoids opt-out requirements

Question 6

What is 'A2P' messaging?

Accepted Answer

Application-to-person messaging

Answer

Account-to-payment messaging

Answer

Agent-to-public messaging

Answer

Audio-to-print messaging

Question 7

Which is a strong call-to-action for an SMS promotion?

Accepted Answer

Reply YES to claim 20% off today

Answer