Text Message Marketing Text Messaging Marketing Overview 3

Question 1

What is an 'MMS' message capable of including that an SMS cannot?

Accepted Answer

Images, video, and audio

Answer

MMS (Multimedia Messaging Service) supports images, video, and audio.

Question 2

A 'short code' used in SMS marketing is typically how many digits?

Accepted Answer

5-6 digits

Answer

Short codes are typically 5 or 6 digits for high-volume campaigns.

Question 3

What is the best practice for the frequency of marketing texts to avoid opt-outs?

Accepted Answer

A reasonable, disclosed cadence

Answer

Sending at a reasonable, disclosed frequency reduces unsubscribes and complaints.

Question 4

What is a 'keyword' in SMS marketing?

Accepted Answer

A word users text to opt in or trigger an action

Answer

A keyword is a word users text to a number to opt in or trigger a response.

Question 5

Which element should every marketing text include to remain compliant?

Accepted Answer

Opt-out instructions

Answer

Compliant marketing texts must include clear opt-out instructions.

Text Message Marketing Practice Test