Text Message Marketing Text Messaging Marketing Overview 3

Question 1

What is an 'MMS' message capable of including that an SMS cannot?

Accepted Answer

Images, video, and audio

Answer

More than 10 recipients

Answer

Encrypted text only

Answer

Scheduled delivery

Question 2

A 'short code' used in SMS marketing is typically how many digits?

Accepted Answer

5-6 digits

Answer

3-4 digits

Answer

10 digits

Answer

11 digits

Question 3

What is the best practice for the frequency of marketing texts to avoid opt-outs?

Accepted Answer

A reasonable, disclosed cadence

Answer

Multiple times per day

Answer

Only once ever

Answer

Whenever inventory changes

Question 4

What is a 'keyword' in SMS marketing?

Accepted Answer

A word users text to opt in or trigger an action

Answer

A password for the dashboard

Answer

The campaign's internal name

Answer

A spam filter term

Question 5

Which element should every marketing text include to remain compliant?

Accepted Answer

Opt-out instructions

Answer

A coupon code

Answer

The sender's home address

Answer

An emoji

Question 6

What is 'segmentation' in a text marketing strategy?

Accepted Answer

Dividing your audience into targeted groups

Answer

Splitting messages over 160 characters

Answer

Breaking a campaign into time zones

Answer

Encrypting message parts

Question 7

Sending texts during which hours is generally discouraged for compliance and goodwill?

Accepted Answer

Late night and early morning

Answer

Midday hours

Answer

Weekend afternoons

Answer

Lunch hours