Text Message Marketing Text Messaging Marketing Overview 2

Question 1

What is the primary regulatory requirement before sending marketing texts to a consumer in the US?

Accepted Answer

Prior express written consent (opt-in)

Answer

The TCPA requires prior express written consent before sending marketing SMS.

Question 2

Which keyword is the legally recognized standard for opting out of an SMS campaign?

Accepted Answer

STOP

Answer

STOP is the universal opt-out keyword carriers and regulators recognize.

Question 3

What does 'SMS' stand for?

Accepted Answer

Short Message Service

Answer

SMS stands for Short Message Service.

Question 4

What is the standard character limit of a single SMS segment?

Accepted Answer

160 characters

Answer

A single SMS segment holds up to 160 characters using GSM encoding.

Question 5

A brand that texts customers without consent risks penalties under which US law?

Accepted Answer

TCPA

Answer

The Telephone Consumer Protection Act (TCPA) governs unsolicited marketing texts.

Text Message Marketing Practice Test