Text Message Marketing Text Messaging Marketing Overview — Questions and Answers

Question 1: What is the primary regulatory requirement before sending marketing texts to a consumer in the US?

Prior express written consent (opt-in) (Correct answer)
A purchase within the last year
A verified email address
A signed paper contract

Correct answer: Prior express written consent (opt-in)

The TCPA requires prior express written consent before sending marketing SMS.

Question 2: Which keyword is the legally recognized standard for opting out of an SMS campaign?

END
QUIT
STOP (Correct answer)
CANCEL

Correct answer: STOP

STOP is the universal opt-out keyword carriers and regulators recognize.

Question 3: What does 'SMS' stand for?

Short Message Service (Correct answer)
Simple Mailing System
Standard Mobile Send
Secure Messaging Software

Correct answer: Short Message Service

SMS stands for Short Message Service.

Question 4: What is the standard character limit of a single SMS segment?

100 characters
140 characters
160 characters (Correct answer)
200 characters

Correct answer: 160 characters

A single SMS segment holds up to 160 characters using GSM encoding.

Question 5: A brand that texts customers without consent risks penalties under which US law?

CAN-SPAM Act
TCPA (Correct answer)
HIPAA
GDPR

Correct answer: TCPA

The Telephone Consumer Protection Act (TCPA) governs unsolicited marketing texts.

Question 6: Which metric best measures how many recipients clicked a link in a text campaign?

Open rate
Click-through rate (Correct answer)
Bounce rate
Unsubscribe rate

Correct answer: Click-through rate

Click-through rate measures the share of recipients who clicked the link.

Question 7: Why is SMS marketing often praised compared to email marketing?

It is always free to send
It has much higher open rates (Correct answer)
It requires no consent
It allows unlimited characters

Correct answer: It has much higher open rates

SMS messages have notably higher open rates than email, often above 90%.

Question 8: What is an 'MMS' message capable of including that an SMS cannot?

More than 10 recipients
Images, video, and audio (Correct answer)
Encrypted text only
Scheduled delivery

Correct answer: Images, video, and audio

MMS (Multimedia Messaging Service) supports images, video, and audio.

Question 9: A 'short code' used in SMS marketing is typically how many digits?

3-4 digits
5-6 digits (Correct answer)
10 digits
11 digits

Correct answer: 5-6 digits

Short codes are typically 5 or 6 digits for high-volume campaigns.

Question 10: What is the best practice for the frequency of marketing texts to avoid opt-outs?

Multiple times per day
A reasonable, disclosed cadence (Correct answer)
Only once ever
Whenever inventory changes

Correct answer: A reasonable, disclosed cadence

Sending at a reasonable, disclosed frequency reduces unsubscribes and complaints.

Question 11: What is a 'keyword' in SMS marketing?

A password for the dashboard
A word users text to opt in or trigger an action (Correct answer)
The campaign's internal name
A spam filter term

Correct answer: A word users text to opt in or trigger an action

A keyword is a word users text to a number to opt in or trigger a response.

Question 12: Which element should every marketing text include to remain compliant?

A coupon code
Opt-out instructions (Correct answer)
The sender's home address
An emoji

Correct answer: Opt-out instructions

Compliant marketing texts must include clear opt-out instructions.

Question 13: What is 'segmentation' in a text marketing strategy?

Splitting messages over 160 characters
Dividing your audience into targeted groups (Correct answer)
Breaking a campaign into time zones
Encrypting message parts

Correct answer: Dividing your audience into targeted groups

Segmentation divides subscribers into targeted groups for relevant messaging.

Question 14: Sending texts during which hours is generally discouraged for compliance and goodwill?

Midday hours
Late night and early morning (Correct answer)
Weekend afternoons
Lunch hours

Correct answer: Late night and early morning

Texting late at night or very early morning is discouraged and often restricted by quiet-hours rules.

Question 15: What is a 'drip campaign' in SMS marketing?

A one-time blast to all subscribers
A series of automated, scheduled messages (Correct answer)
A campaign that loses subscribers slowly
A test message to staff

Correct answer: A series of automated, scheduled messages

A drip campaign sends a series of automated messages on a set schedule.

Question 16: What does a high 'unsubscribe rate' usually indicate?

Strong engagement
Content or frequency problems (Correct answer)
Carrier errors
Good list growth

Correct answer: Content or frequency problems

A high unsubscribe rate signals messaging is too frequent or not relevant.

Question 17: What is a '10DLC' in US text messaging?

A 10-digit long code registered for A2P messaging (Correct answer)
A 10-day legal compliance window
A 10-dollar campaign fee
A 10-line contract

Correct answer: A 10-digit long code registered for A2P messaging

10DLC is a 10-digit long code registered for application-to-person business texting.

Question 18: Why should a business avoid buying purchased phone number lists for SMS?

They are too expensive
Recipients have not consented, violating regulations (Correct answer)
Carriers charge more
The numbers expire quickly

Correct answer: Recipients have not consented, violating regulations

Purchased lists lack consent, exposing the business to TCPA violations.

Question 19: What is the main advantage of personalizing texts with a subscriber's name?

It bypasses carrier filters
It increases engagement and relevance (Correct answer)
It lengthens the message
It avoids opt-out requirements

Correct answer: It increases engagement and relevance

Personalization boosts engagement by making messages feel more relevant.

Question 20: What is 'A2P' messaging?

Account-to-payment messaging
Application-to-person messaging (Correct answer)
Agent-to-public messaging
Audio-to-print messaging

Correct answer: Application-to-person messaging

A2P stands for application-to-person, where software sends texts to individuals.

Question 21: Which is a strong call-to-action for an SMS promotion?

Read more on our blog someday
Reply YES to claim 20% off today (Correct answer)
We exist
Visit us eventually

Correct answer: Reply YES to claim 20% off today

A clear, time-bound CTA like 'Reply YES to claim 20% off today' drives action.

Text Message Marketing Text Messaging Marketing Overview

What is the primary regulatory requirement before sending marketing texts to a consumer in the US?

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