Text Messaging Marketing Overview Flashcards

What is the primary regulatory requirement before sending marketing texts to a consumer in the US?

Answer: Prior express written consent (opt-in)

The TCPA requires prior express written consent before sending marketing SMS.

Which keyword is the legally recognized standard for opting out of an SMS campaign?

Answer: STOP

STOP is the universal opt-out keyword carriers and regulators recognize.

What does 'SMS' stand for?

Answer: Short Message Service

SMS stands for Short Message Service.

What is the standard character limit of a single SMS segment?

Answer: 160 characters

A single SMS segment holds up to 160 characters using GSM encoding.

A brand that texts customers without consent risks penalties under which US law?

Answer: TCPA

The Telephone Consumer Protection Act (TCPA) governs unsolicited marketing texts.

Which metric best measures how many recipients clicked a link in a text campaign?

Answer: Click-through rate

Click-through rate measures the share of recipients who clicked the link.

Why is SMS marketing often praised compared to email marketing?

Answer: It has much higher open rates

SMS messages have notably higher open rates than email, often above 90%.

What is an 'MMS' message capable of including that an SMS cannot?

Answer: Images, video, and audio

MMS (Multimedia Messaging Service) supports images, video, and audio.

A 'short code' used in SMS marketing is typically how many digits?

Answer: 5-6 digits

Short codes are typically 5 or 6 digits for high-volume campaigns.

What is the best practice for the frequency of marketing texts to avoid opt-outs?

Answer: A reasonable, disclosed cadence

Sending at a reasonable, disclosed frequency reduces unsubscribes and complaints.

What is a 'keyword' in SMS marketing?

Answer: A word users text to opt in or trigger an action

A keyword is a word users text to a number to opt in or trigger a response.

Which element should every marketing text include to remain compliant?

Answer: Opt-out instructions

Compliant marketing texts must include clear opt-out instructions.

What is 'segmentation' in a text marketing strategy?

Answer: Dividing your audience into targeted groups

Segmentation divides subscribers into targeted groups for relevant messaging.

Sending texts during which hours is generally discouraged for compliance and goodwill?

Answer: Late night and early morning

Texting late at night or very early morning is discouraged and often restricted by quiet-hours rules.

What is a 'drip campaign' in SMS marketing?

Answer: A series of automated, scheduled messages

A drip campaign sends a series of automated messages on a set schedule.

What does a high 'unsubscribe rate' usually indicate?

Answer: Content or frequency problems

A high unsubscribe rate signals messaging is too frequent or not relevant.

What is a '10DLC' in US text messaging?

Answer: A 10-digit long code registered for A2P messaging

10DLC is a 10-digit long code registered for application-to-person business texting.

Why should a business avoid buying purchased phone number lists for SMS?

Answer: Recipients have not consented, violating regulations

Purchased lists lack consent, exposing the business to TCPA violations.

What is the main advantage of personalizing texts with a subscriber's name?

Answer: It increases engagement and relevance

Personalization boosts engagement by making messages feel more relevant.

What is 'A2P' messaging?

Answer: Application-to-person messaging

A2P stands for application-to-person, where software sends texts to individuals.