Text Message Marketing Practices 4

Question 1

What is the best practice for honoring an opt-out request?

Accepted Answer

Process STOP requests immediately and stop messaging that number

Answer

Opt-outs must be honored promptly to respect subscribers and stay compliant.

Question 2

Which practice improves SMS deliverability?

Accepted Answer

Use a properly registered number and avoid spam-triggering content

Answer

Registered numbers and clean, non-spammy content reduce carrier filtering.

Question 3

What is a best practice regarding message frequency disclosure?

Accepted Answer

Tell subscribers the expected message frequency at opt-in

Answer

Disclosing frequency at opt-in sets expectations and reduces complaints.

Question 4

What is a recommended practice for time-sensitive SMS offers?

Accepted Answer

Clearly state the deadline and send with enough lead time to act

Answer

Clear deadlines and adequate lead time make urgency offers actionable.

Question 5

What is a best practice for combining SMS with other marketing channels?

Accepted Answer

Coordinate SMS with email and other channels for a consistent experience

Answer

Coordinated cross-channel messaging reinforces the brand and improves results.

Text Message Marketing Practice Test