Text Message Marketing Practices 4

Question 1

What is the best practice for honoring an opt-out request?

Accepted Answer

Process STOP requests immediately and stop messaging that number

Answer

Wait 30 days before stopping

Answer

Require a phone call to opt out

Answer

Charge a fee to unsubscribe

Question 2

Which practice improves SMS deliverability?

Accepted Answer

Use a properly registered number and avoid spam-triggering content

Answer

Send identical bulk blasts from a brand-new unregistered number

Answer

Use lots of all-caps and exclamation points

Answer

Send to invalid numbers repeatedly

Question 3

What is a best practice regarding message frequency disclosure?

Accepted Answer

Tell subscribers the expected message frequency at opt-in

Answer

Never mention frequency

Answer

Promise zero messages then send many

Answer

Change frequency without notice constantly

Question 4

What is a recommended practice for time-sensitive SMS offers?

Accepted Answer

Clearly state the deadline and send with enough lead time to act

Answer

Send the offer after it has already expired

Answer

Hide the expiration date

Answer

Send with no time information at all

Question 5

What is a best practice for combining SMS with other marketing channels?

Accepted Answer

Coordinate SMS with email and other channels for a consistent experience

Answer

Send contradictory messages on each channel

Answer

Use SMS to repeat email word-for-word every time

Answer

Keep channels completely siloed with conflicting offers

Question 6

Why should brands avoid sending too many promotional texts in a short period?

Accepted Answer

It leads to message fatigue and higher opt-out rates

Answer

It improves deliverability

Answer

Carriers reward high volume

Answer

Subscribers prefer constant messaging

Question 7

What is a best practice for the call to action in a marketing text?

Accepted Answer

Make it specific, clear, and easy to complete on mobile

Answer

Make it vague and optional

Answer

Bury it at the end after irrelevant text

Answer

Have no call to action