Text Message Marketing Practices 3

Question 1

What is the best practice for obtaining consent before sending marketing texts?

Accepted Answer

Get clear, documented express written consent specifically for SMS marketing

Answer

Express written consent for SMS specifically is required and should be documented.

Question 2

Which practice helps keep an SMS list healthy over time?

Accepted Answer

Regularly remove inactive or unengaged subscribers

Answer

Pruning unengaged contacts improves deliverability and engagement rates.

Question 3

What is the best practice for segmenting an SMS audience?

Accepted Answer

Group subscribers by behavior, preferences, or purchase history to send relevant offers

Answer

Behavior- and preference-based segmentation increases relevance and conversions.

Question 4

Why is A/B testing a recommended SMS practice?

Accepted Answer

It reveals which message variations drive better engagement and conversions

Answer

Testing variations lets you optimize copy, timing, and CTAs with real data.

Question 5

What is a best practice for measuring SMS campaign success?

Accepted Answer

Track metrics like click-through, conversion, and opt-out rates

Answer

Engagement and opt-out metrics show whether campaigns are effective and sustainable.

Text Message Marketing Practice Test