Text Message Marketing Practices 3

Question 1

What is the best practice for obtaining consent before sending marketing texts?

Accepted Answer

Get clear, documented express written consent specifically for SMS marketing

Answer

Assume consent if someone bought a product

Answer

Buy a phone list and start texting

Answer

Use consent given for email as SMS consent

Question 2

Which practice helps keep an SMS list healthy over time?

Accepted Answer

Regularly remove inactive or unengaged subscribers

Answer

Never remove anyone, ever

Answer

Add purchased contacts monthly

Answer

Re-add subscribers who opted out

Question 3

What is the best practice for segmenting an SMS audience?

Accepted Answer

Group subscribers by behavior, preferences, or purchase history to send relevant offers

Answer

Send the identical message to everyone always

Answer

Segment randomly each time

Answer

Only segment by phone carrier

Question 4

Why is A/B testing a recommended SMS practice?

Accepted Answer

It reveals which message variations drive better engagement and conversions

Answer

It guarantees zero opt-outs

Answer

It eliminates the need for consent

Answer

It increases character limits

Question 5

What is a best practice for measuring SMS campaign success?

Accepted Answer

Track metrics like click-through, conversion, and opt-out rates

Answer

Only count total messages sent

Answer

Ignore opt-out rates entirely

Answer

Measure success by message length

Question 6

What is a recommended practice when running an SMS sign-up keyword campaign?

Accepted Answer

Advertise the keyword and short code clearly with terms and consent disclosure

Answer

Hide the opt-out terms

Answer

Use a keyword no one is told about

Answer

Auto-subscribe people without a keyword

Question 7

What is a best practice for personalizing SMS messages?

Accepted Answer

Use the subscriber's name or relevant data when it adds genuine value

Answer

Personalize with random unrelated data

Answer

Never use any personalization

Answer

Insert false personal details