Practices Flashcards
7 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Practices flashcards as text
What is the best practice for obtaining consent before sending marketing texts?
Answer: Get clear, documented express written consent specifically for SMS marketing
Express written consent for SMS specifically is required and should be documented.
Which practice helps keep an SMS list healthy over time?
Answer: Regularly remove inactive or unengaged subscribers
Pruning unengaged contacts improves deliverability and engagement rates.
What is the best practice for segmenting an SMS audience?
Answer: Group subscribers by behavior, preferences, or purchase history to send relevant offers
Behavior- and preference-based segmentation increases relevance and conversions.
Why is A/B testing a recommended SMS practice?
Answer: It reveals which message variations drive better engagement and conversions
Testing variations lets you optimize copy, timing, and CTAs with real data.
What is a best practice for measuring SMS campaign success?
Answer: Track metrics like click-through, conversion, and opt-out rates
Engagement and opt-out metrics show whether campaigns are effective and sustainable.
What is a recommended practice when running an SMS sign-up keyword campaign?
Answer: Advertise the keyword and short code clearly with terms and consent disclosure
Clear promotion of the keyword and disclosures ensures informed, compliant opt-ins.
What is a best practice for personalizing SMS messages?
Answer: Use the subscriber's name or relevant data when it adds genuine value
Meaningful personalization improves relevance without feeling intrusive.
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