Text Message Marketing Practices 2

Question 1

What is the recommended best practice for the very first message a brand sends to a new SMS subscriber?

Accepted Answer

A welcome message confirming the opt-in and stating message frequency and STOP instructions

Answer

A welcome message should confirm the opt-in, set frequency expectations, and explain how to opt out.

Question 2

Which sending window is generally considered best practice to avoid annoying subscribers?

Accepted Answer

Between 8 a.m. and 9 p.m. in the recipient's local time zone

Answer

Sending during reasonable daytime hours in the recipient's local time zone respects subscribers and complies with quiet-hour expectations.

Question 3

What is a best practice for SMS message length and content?

Accepted Answer

Keep messages short, clear, and focused on a single call to action

Answer

Concise, single-CTA messages perform better and reduce cost and confusion.

Question 4

Why should a brand always identify itself in SMS marketing messages?

Accepted Answer

So recipients know who is texting them and trust the message

Answer

Identifying the brand builds trust and is expected under messaging guidelines.

Question 5

What is a best practice when including links in marketing texts?

Accepted Answer

Use a branded or recognizable shortened link rather than a random shortener

Answer

Branded short links increase trust and click-through while saving characters.

Text Message Marketing Practice Test