Text Message Marketing Practices 2

Question 1

What is the recommended best practice for the very first message a brand sends to a new SMS subscriber?

Accepted Answer

A welcome message confirming the opt-in and stating message frequency and STOP instructions

Answer

A coupon with no other information

Answer

A request for their home address

Answer

A long survey

Question 2

Which sending window is generally considered best practice to avoid annoying subscribers?

Accepted Answer

Between 8 a.m. and 9 p.m. in the recipient's local time zone

Answer

Between midnight and 5 a.m.

Answer

Only on weekends after 11 p.m.

Answer

Any time, 24 hours a day

Question 3

What is a best practice for SMS message length and content?

Accepted Answer

Keep messages short, clear, and focused on a single call to action

Answer

Always use the maximum possible characters

Answer

Write multi-paragraph essays

Answer

Avoid any call to action

Question 4

Why should a brand always identify itself in SMS marketing messages?

Accepted Answer

So recipients know who is texting them and trust the message

Answer

To increase character count

Answer

Because carriers pay more for branded texts

Answer

To hide the sender's identity

Question 5

What is a best practice when including links in marketing texts?

Accepted Answer

Use a branded or recognizable shortened link rather than a random shortener

Answer

Use the longest possible URL

Answer

Never include links of any kind

Answer

Use links that hide the destination domain

Question 6

How often should most brands send promotional SMS to keep churn low?

Accepted Answer

A limited, consistent cadence such as a few times per month

Answer

Multiple times every day

Answer

Every hour during business hours

Answer

Only once per year

Question 7

What is a best practice for handling subscriber replies to marketing messages?

Accepted Answer

Support two-way conversation or provide a clear path to a response

Answer

Use a number that cannot receive any replies

Answer

Ignore all inbound replies

Answer

Block subscribers who reply