Text Message Marketing SMS Compliance and Legal Requirements 2

Question 1

How quickly must a business honor an SMS opt-out request according to CTIA guidelines?

Accepted Answer

Immediately upon receipt

Answer

CTIA guidelines require businesses to honor opt-out requests immediately upon receipt and stop sending messages to that number right away.

Question 2

What disclosure must appear when consumers sign up for SMS marketing via a web form?

Accepted Answer

Message frequency, data rates may apply, and opt-out instructions

Answer

Web forms collecting SMS opt-ins must disclose message frequency, that message and data rates may apply, and how to opt out to be TCPA-compliant.

Question 3

Which of the following is prohibited content under US carrier guidelines for SMS marketing?

Accepted Answer

Cannabis product promotions sent to general audiences

Answer

US carriers prohibit SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco/Cannabis) from being sent through standard 10DLC or shared shortcode channels without special carrier approval.

Question 4

What is '10DLC' in the context of US SMS marketing compliance?

Accepted Answer

10-digit long codes registered with carriers for business messaging

Answer

10DLC (10-digit long code) refers to standard US phone numbers registered through The Campaign Registry (TCR) to legitimize business SMS traffic and improve deliverability.

Question 5

Under TCPA, at what times are businesses generally restricted from sending marketing SMS messages?

Accepted Answer

Before 8 AM or after 9 PM in the recipient's local time zone

Answer

TCPA restricts calls and messages to residential lines before 8 AM or after 9 PM local time of the called party, and this standard is applied to SMS marketing as well.

Text Message Marketing Practice Test

Text Message Marketing Practice Test

Text Message Marketing SMS Compliance and Legal Requirements 2