Text Message Marketing SMS Compliance and Legal Requirements 2 — Questions and Answers
Question 1: How quickly must a business honor an SMS opt-out request according to CTIA guidelines?
- Immediately upon receipt (Correct answer)
- Within 24 hours
- Within 3 business days
- Within 10 days
Correct answer: Immediately upon receipt
CTIA guidelines require businesses to honor opt-out requests immediately upon receipt and stop sending messages to that number right away.
Question 2: What disclosure must appear when consumers sign up for SMS marketing via a web form?
- Message frequency, data rates may apply, and opt-out instructions (Correct answer)
- Only the brand name and phone number
- The full privacy policy text
- Only message frequency
Correct answer: Message frequency, data rates may apply, and opt-out instructions
Web forms collecting SMS opt-ins must disclose message frequency, that message and data rates may apply, and how to opt out to be TCPA-compliant.
Question 3: Which of the following is prohibited content under US carrier guidelines for SMS marketing?
- Cannabis product promotions sent to general audiences (Correct answer)
- Promotional discount codes
- Event reminder messages
- Product launch announcements
Correct answer: Cannabis product promotions sent to general audiences
US carriers prohibit SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco/Cannabis) from being sent through standard 10DLC or shared shortcode channels without special carrier approval.
Question 4: What is '10DLC' in the context of US SMS marketing compliance?
- 10-digit long codes registered with carriers for business messaging (Correct answer)
- A type of two-factor authentication
- A 10-second delay code for message delivery
- A carrier compliance audit standard
Correct answer: 10-digit long codes registered with carriers for business messaging
10DLC (10-digit long code) refers to standard US phone numbers registered through The Campaign Registry (TCR) to legitimize business SMS traffic and improve deliverability.
Question 5: Under TCPA, at what times are businesses generally restricted from sending marketing SMS messages?
- Before 8 AM or after 9 PM in the recipient's local time zone (Correct answer)
- Before 9 AM or after 8 PM in the sender's time zone
- Before 7 AM or after 10 PM nationally
- There are no time restrictions under TCPA
Correct answer: Before 8 AM or after 9 PM in the recipient's local time zone
TCPA restricts calls and messages to residential lines before 8 AM or after 9 PM local time of the called party, and this standard is applied to SMS marketing as well.
Question 6: What is the purpose of maintaining a 'suppression list' in SMS marketing?
- To ensure opted-out numbers are never messaged again (Correct answer)
- To track the best-performing SMS campaigns
- To store subscriber preferences for message frequency
- To segment audiences by purchase history
Correct answer: To ensure opted-out numbers are never messaged again
A suppression list records all opted-out phone numbers so they are permanently excluded from future SMS sends, which is required for TCPA compliance.
Text Message Marketing SMS Compliance and Legal Requirements 2
How quickly must a business honor an SMS opt-out request according to CTIA guidelines?