SSC Digital Sales and Social Selling 2

Question 1

In digital selling, what is a 'trigger event'?

Accepted Answer

A real-world or digital event that signals a prospect may be ready to buy

Answer

A trigger event is any occurrence—such as a company expansion, leadership change, or product launch—that suggests a prospect may have a new or heightened need for your solution.

Question 2

What is the recommended approach when a prospect engages with your content on social media?

Accepted Answer

Follow up with a personalized message referencing their specific engagement

Answer

Following up with a personalized message that references the prospect's specific engagement shows attentiveness and creates a natural, non-pushy entry point for a conversation.

Question 3

Which of the following is an example of 'value-based content' in social selling?

Accepted Answer

An industry insight or how-to article that helps prospects solve a specific problem

Answer

Value-based content educates, informs, or solves problems for the target audience without directly promoting a product, building trust and positioning the seller as a knowledgeable advisor.

Question 4

A salesperson wants to find decision-makers at a target company using LinkedIn. Which tool is most effective for this?

Accepted Answer

LinkedIn Sales Navigator's advanced search filters

Answer

LinkedIn Sales Navigator provides advanced search and filtering capabilities specifically designed to help salespeople identify and reach the right decision-makers within target accounts.

Question 5

What is the key difference between 'email marketing' and 'email prospecting' in digital sales?

Accepted Answer

Email marketing targets existing customers at scale while email prospecting involves personalized outreach to individual potential new buyers

Answer

Email marketing is typically broadcast-style communication to existing customers or opted-in subscribers, while email prospecting involves researched, individualized outreach designed to start a new sales relationship.

SSC - Selling Skills Certification Practice Test

SSC - Selling Skills Certification Practice Test

SSC Digital Sales and Social Selling 2