SSC Digital Sales and Social Selling 2

Question 1

In digital selling, what is a 'trigger event'?

Accepted Answer

A real-world or digital event that signals a prospect may be ready to buy

Answer

A scheduled promotional email campaign

Answer

A notification that a lead has unsubscribed

Answer

A social media algorithm update

Question 2

What is the recommended approach when a prospect engages with your content on social media?

Accepted Answer

Follow up with a personalized message referencing their specific engagement

Answer

Immediately send a product brochure

Answer

Ignore the engagement and wait for a direct inquiry

Answer

Send a calendar invite for a sales demo

Question 3

Which of the following is an example of 'value-based content' in social selling?

Accepted Answer

An industry insight or how-to article that helps prospects solve a specific problem

Answer

A post listing all of your product's features and pricing

Answer

A promotional graphic announcing a limited-time discount

Answer

A company press release about a recent award

Question 4

A salesperson wants to find decision-makers at a target company using LinkedIn. Which tool is most effective for this?

Accepted Answer

LinkedIn Sales Navigator's advanced search filters

Answer

LinkedIn Stories

Answer

LinkedIn's job-posting board

Answer

LinkedIn Live video streaming

Question 5

What is the key difference between 'email marketing' and 'email prospecting' in digital sales?

Accepted Answer

Email marketing targets existing customers at scale while email prospecting involves personalized outreach to individual potential new buyers

Answer

Email marketing is free while email prospecting requires a paid tool

Answer

Email prospecting uses images while email marketing uses plain text

Answer

Email marketing is done manually while email prospecting is always automated

Question 6

Which of the following best describes the concept of 'multi-channel prospecting' in digital sales?

Accepted Answer

Coordinating outreach across several platforms (email, LinkedIn, phone) in a strategic sequence

Answer

Sending the same message through every channel simultaneously

Answer

Using only paid channels like Google Ads and LinkedIn Ads

Answer

Hiring multiple salespeople to cover different social media accounts

Question 7

When measuring the effectiveness of a digital sales outreach sequence, which metric directly indicates buyer interest?

Accepted Answer

Reply rate from targeted prospects

Answer

Email open rate alone

Answer

Number of emails sent per day

Answer

Time of day emails are scheduled