Public Relations Trivia 5

Question 1

What is 'corporate social responsibility' (CSR) communication primarily aimed at achieving?

Accepted Answer

Building reputational capital by demonstrating positive societal impact

Answer

CSR communication aims to build brand reputation, trust, and goodwill by showcasing a company's positive contributions to society and the environment.

Question 2

Which term describes the phenomenon where a PR crisis escalates because of how an organization responds to it rather than the original incident?

Accepted Answer

Double deviation

Answer

Double deviation occurs when a company's poor handling of an initial complaint or crisis creates a second, often more damaging, public relations problem.

Question 3

In investor relations (IR), what is a 'quiet period'?

Accepted Answer

A legally restricted window before an IPO when companies limit public statements

Answer

The quiet period (or 'gun-jumping' restriction) limits what a company can say publicly in the weeks before an IPO to prevent improperly influencing investors.

Question 4

What PR concept describes building a reserve of positive reputation that can absorb the damage of a future crisis?

Accepted Answer

Reputational equity

Answer

Reputational equity refers to the accumulated goodwill and positive perception a brand builds over time, which can buffer the impact of a crisis.

Question 5

Which term refers to a PR strategy that proactively gets ahead of a negative story before it breaks publicly?

Accepted Answer

Getting ahead of the story

Answer

Getting ahead of the story means voluntarily releasing damaging information with context and a response before journalists or opponents can define the narrative.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Trivia 5