Public Relations Trivia 3

Question 1

Which PR model, developed by Grunig and Hunt, emphasizes two-way communication with balanced effects between organization and public?

Accepted Answer

Two-way symmetrical model

Answer

The two-way symmetrical model is considered the most ethical PR model, seeking mutual understanding and benefit for both the organization and its publics.

Question 2

What does 'astroturfing' mean in public relations?

Accepted Answer

Creating the false appearance of grassroots public support

Answer

Astroturfing involves fabricating grassroots support for a cause or organization, deceiving the public about the origin of the movement.

Question 3

Which measurement framework, endorsed by AMEC, evaluates PR outcomes beyond output metrics?

Accepted Answer

The Barcelona Principles

Answer

The Barcelona Principles, first adopted in 2010 and updated in 2020, provide a global framework for measuring PR effectiveness with emphasis on outcomes.

Question 4

In PR, what is a 'dark site'?

Accepted Answer

A pre-built website held ready for deployment during a crisis

Answer

A dark site is a pre-prepared crisis website kept offline until needed, allowing rapid deployment of official information during an emergency.

Question 5

What PR strategy involves placing a client spokesperson in situations where they can spontaneously appear newsworthy?

Accepted Answer

Guerrilla PR

Answer

Guerrilla PR uses unconventional, low-cost tactics to generate media attention and public interest through unexpected or creative means.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Trivia 3