Public Relations Trivia 2

Question 1

Which PR professional is credited with pioneering the use of press releases in the early 20th century?

Accepted Answer

Ivy Lee

Answer

Ivy Lee is credited with writing one of the first modern press releases in 1906 following the Pennsylvania Railroad accident.

Question 2

What term describes the practice of building relationships with journalists to secure earned media coverage?

Accepted Answer

Media relations

Answer

Media relations is the PR discipline focused on cultivating journalist relationships to earn unpaid coverage.

Question 3

The PRSA Code of Ethics includes which of the following as a core value?

Accepted Answer

Advocacy

Answer

Advocacy is one of PRSA's six core values, alongside honesty, expertise, independence, loyalty, and fairness.

Question 4

What is an 'embargo' in the context of public relations?

Accepted Answer

A request to hold a story until a specified release time

Answer

An embargo is an agreement between a PR professional and journalist to withhold publishing information until a specified date and time.

Question 5

Which historical event is widely considered the first major modern PR crisis requiring organized public response?

Accepted Answer

The Titanic sinking (1912)

Answer

The Titanic sinking in 1912 required one of the first coordinated corporate crisis communications efforts in modern history.

Public Relations Practice Test