Public Relations Public Relations MCQ 5

Question 1

Which approach does the 'situational theory of publics' (Grunig) use to segment audiences?

Accepted Answer

Problem recognition, constraint recognition, and level of involvement

Answer

Grunig's situational theory segments publics based on whether they recognize a problem, feel constrained from acting on it, and how personally involved they feel with the issue.

Question 2

When developing a PR campaign, a 'SWOT analysis' helps organizations identify:

Accepted Answer

Internal Strengths and Weaknesses, and external Opportunities and Threats

Answer

A SWOT analysis evaluates an organization's internal strengths and weaknesses alongside external opportunities and threats to inform strategic planning.

Question 3

A 'dark site' in crisis communications preparedness refers to:

Accepted Answer

A pre-built website that can be activated quickly during a crisis to provide official information

Answer

A dark site is a pre-designed, pre-written website kept offline until a crisis occurs, allowing organizations to publish official information within minutes of a crisis breaking.

Question 4

In the context of PR ethics, 'conflict of interest' most commonly arises when:

Accepted Answer

A practitioner's personal interests could improperly influence their professional judgment or actions

Answer

A conflict of interest occurs when a PR professional's personal relationships, financial interests, or other factors could compromise their objectivity and professional obligations.

Question 5

What is the key difference between a 'press conference' and a 'media briefing'?

Accepted Answer

Press conferences are open to all media while briefings are typically smaller, more targeted sessions with select journalists

Answer

A media briefing typically involves a smaller group of carefully selected journalists for more in-depth or sensitive discussions, while press conferences are open to all media.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Public Relations MCQ 5