Public Relations Public Relations 5

Question 1

Which PR measurement framework emphasizes outcomes over outputs?

Accepted Answer

The Barcelona Principles

Answer

The Barcelona Principles, adopted globally, reject AVEs and focus on measuring actual communication outcomes and their effect on organizational goals.

Question 2

A startup founder wants to build a PR presence on a limited budget. The MOST cost-effective starting point is:

Accepted Answer

Building genuine media relationships and pitching original stories directly

Answer

Direct relationship-building with journalists and original storytelling generates earned media without the high cost of agencies or paid placements.

Question 3

In PR, 'stakeholder mapping' is used to:

Accepted Answer

Identify and prioritize the groups most affected by or influential to an organization

Answer

Stakeholder mapping helps PR professionals understand who matters most, their interests, and how to tailor communications accordingly.

Question 4

Which statement best describes 'agenda-setting theory' as it applies to PR?

Accepted Answer

Media coverage influences what issues audiences think are important

Answer

Agenda-setting theory posits that the media's choice of which stories to cover shapes what the public considers significant, which PR pros leverage through strategic pitching.

Question 5

A brand is facing backlash for a tone-deaf advertisement. The LEAST effective PR response would be to:

Accepted Answer

Claim the backlash is overblown and double down on the campaign

Answer

Dismissing legitimate public concerns and continuing the offensive campaign escalates backlash and compounds reputational damage.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Public Relations 5