Public Relations Public Relations 4

Question 1

Which PR concept describes an individual who connects an organization with key segments of the public?

Accepted Answer

Boundary spanner

Answer

A boundary spanner is a PR professional or organizational member who bridges the gap between the organization and its external environments.

Question 2

A pharmaceutical company plans to announce a new drug approval. To maximize positive coverage, PR should time the announcement to:

Accepted Answer

Early in the week when journalists are actively seeking stories

Answer

Early-week releases give journalists more lead time to develop thorough stories, increasing the likelihood of in-depth positive coverage.

Question 3

What is 'greenwashing' in a PR context?

Accepted Answer

Misleadingly promoting a company as environmentally friendly

Answer

Greenwashing involves making unsubstantiated or exaggerated environmental claims to improve public image, which can backfire and damage credibility.

Question 4

Which type of PR research method involves monitoring and analyzing existing content such as news articles and social posts?

Accepted Answer

Content analysis

Answer

Content analysis systematically examines media coverage, social conversations, and messaging patterns to inform PR strategy and measurement.

Question 5

An organization issues an apology statement but does not change the behavior that caused the problem. This is an example of:

Accepted Answer

Image repair without substance

Answer

Image repair without behavioral change is widely criticized in PR ethics because it prioritizes optics over genuine accountability.

Public Relations Practice Test