Public Relations Public Relations 3

Question 1

Which element is most critical when drafting a crisis communication plan?

Accepted Answer

Designated spokespersons and pre-approved message templates

Answer

Designating spokespersons and preparing key messages in advance ensures fast, consistent communication when a crisis occurs.

Question 2

What is the difference between publicity and public relations?

Accepted Answer

Publicity is unsolicited media attention; PR is a broader strategic communication discipline

Answer

Publicity refers specifically to media attention (solicited or not), while PR encompasses all strategic efforts to shape an organization's reputation.

Question 3

A nonprofit organization wants to build trust with donors. Which PR strategy is MOST effective?

Accepted Answer

Publishing transparent impact reports and client success stories

Answer

Transparent reporting on outcomes and real stories builds credibility and donor confidence in a nonprofit's mission.

Question 4

The 'two-way symmetrical' model of PR, developed by Grunig and Hunt, emphasizes:

Accepted Answer

Mutual dialogue and compromise between an organization and its publics

Answer

The two-way symmetrical model is considered the most ethical PR approach, prioritizing genuine dialogue and mutual understanding.

Question 5

What is the main role of a PR agency's account executive?

Accepted Answer

Managing day-to-day client relationships and coordinating campaign execution

Answer

Account executives serve as the primary client liaison, coordinating strategy execution and communication between agency teams and the client.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Public Relations 3