Public Relations Public Relations 2

Question 1

Which PR tactic involves placing a company executive as a speaker at an industry conference to build credibility?

Accepted Answer

Thought leadership

Answer

Thought leadership positions executives as industry experts through speaking engagements, bylined articles, and media commentary.

Question 2

What is the primary purpose of a media kit?

Accepted Answer

To provide journalists with essential information about an organization

Answer

A media kit (or press kit) gives journalists ready-to-use background information, images, and contacts to facilitate accurate reporting.

Question 3

A company discovers a false rumor spreading on social media about its product causing harm. The BEST immediate PR response is to:

Accepted Answer

Acknowledge the rumor publicly and share factual information promptly

Answer

Proactively addressing misinformation with clear facts prevents escalation and demonstrates transparency.

Question 4

The PESO model in PR stands for which four media types?

Accepted Answer

Paid, Earned, Shared, Owned

Answer

The PESO model categorizes media as Paid (ads), Earned (media coverage), Shared (social), and Owned (brand-controlled content).

Question 5

Which metric best measures the effectiveness of a PR campaign's media coverage?

Accepted Answer

Share of voice (SOV)

Answer

Share of voice measures how much media coverage a brand receives relative to competitors, indicating PR campaign impact.

Public Relations Practice Test