Public Relations Ethics in Public Relations

Question 1

What is the primary professional code of ethics that guides PR practitioners in the United States?

Accepted Answer

The PRSA Code of Ethics

Answer

The Public Relations Society of America (PRSA) Code of Ethics is the primary ethical framework guiding PR professionals in the United States.

Question 2

Which core PRSA ethical value requires practitioners to be truthful and never knowingly communicate false information?

Accepted Answer

Honesty

Answer

Honesty is a core PRSA ethical value requiring practitioners to be truthful, accurate, and to never knowingly communicate false or misleading information.

Question 3

What is 'astroturfing' in public relations ethics?

Accepted Answer

Creating fake grassroots movements to simulate public support

Answer

Astroturfing is the unethical practice of creating fake grassroots movements or manufactured public support to make a paid campaign appear authentic and spontaneous.

Question 4

Which PRSA core value requires PR professionals to be objective, accountable, and disclose conflicts of interest?

Accepted Answer

Independence

Answer

Independence requires practitioners to remain objective and accountable, which includes disclosing conflicts of interest to serve the broader public interest.

Question 5

What is a 'conflict of interest' in public relations ethics?

Accepted Answer

A situation where personal or financial interests could compromise professional judgment

Answer

A conflict of interest occurs when a PR practitioner's personal, financial, or professional interests could improperly influence or compromise their professional judgment or actions.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Ethics in Public Relations