Public Relations Media Relations 2

Question 1

What is 'earned media' in the context of public relations?

Accepted Answer

Coverage obtained through newsworthy activity without payment

Answer

Earned media refers to organic coverage by journalists, bloggers, or influencers that the organization did not pay for, often seen as more credible than paid media.

Question 2

Which term describes a journalist's regular area of coverage?

Accepted Answer

Beat

Answer

A reporter's beat is their specialized area of coverage, such as health, technology, or politics, which determines what stories they are most interested in.

Question 3

What does 'on background' mean during a media briefing?

Accepted Answer

Information can be used but not attributed to the source by name

Answer

On background allows reporters to use the information in their stories but requires them to describe the source generically, such as 'a company official.'

Question 4

A 'fact sheet' distributed to media primarily serves to:

Accepted Answer

Provide concise background information about an organization or topic

Answer

Fact sheets give journalists quick-reference background data, statistics, and organizational details to supplement news releases and improve story accuracy.

Question 5

What is 'newsjacking' in PR and media relations?

Accepted Answer

Inserting a brand into a breaking news story to gain media attention

Answer

Newsjacking is the practice of aligning a brand's messaging with a trending news story to gain media attention and relevance.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Media Relations 2