Public Relations Crisis Communications 3

Question 1

In the context of crisis communications, 'issue management' refers to:

Accepted Answer

Identifying and addressing potential issues before they become crises

Answer

Issue management is a proactive process of scanning the environment, identifying emerging issues, and taking action before they escalate into full crises.

Question 2

Which crisis type, according to Coombs' SCCT, carries the HIGHEST reputational threat?

Accepted Answer

Preventable crises caused by organizational misconduct

Answer

Preventable crises—where the organization knowingly violated laws or ethical norms—carry the highest reputational threat and require the most accommodative responses.

Question 3

What is the purpose of a 'crisis communication audit'?

Accepted Answer

Evaluate existing crisis plans, resources, and communication channels for gaps

Answer

A crisis communication audit systematically assesses an organization's preparedness, identifying weaknesses in plans, team roles, and messaging before a crisis occurs.

Question 4

The term 'crisis fatigue' in public relations describes:

Accepted Answer

Audiences becoming desensitized after repeated exposure to crises

Answer

Crisis fatigue occurs when frequent or prolonged exposure to crisis messaging causes audiences to disengage or stop responding emotionally.

Question 5

Which principle states that organizations should communicate with stakeholders even when information is incomplete?

Accepted Answer

Transparent communication principle

Answer

Transparent communication holds that acknowledging uncertainty and committing to updates is more effective than waiting for complete information before communicating.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Crisis Communications 3