Public Relations Crisis Communications 3

Question 1

In the context of crisis communications, 'issue management' refers to:

Accepted Answer

Identifying and addressing potential issues before they become crises

Answer

Managing negative press after a crisis occurs

Answer

Filing legal complaints against false reports

Answer

Auditing internal communications policies

Question 2

Which crisis type, according to Coombs' SCCT, carries the HIGHEST reputational threat?

Accepted Answer

Preventable crises caused by organizational misconduct

Answer

Victim crises such as natural disasters

Answer

Accidental crises due to technical failures

Answer

Rumor-based crises

Question 3

What is the purpose of a 'crisis communication audit'?

Accepted Answer

Evaluate existing crisis plans, resources, and communication channels for gaps

Answer

Report crisis outcomes to shareholders

Answer

Determine media sentiment after a crisis

Answer

Track employee morale during a crisis

Question 4

The term 'crisis fatigue' in public relations describes:

Accepted Answer

Audiences becoming desensitized after repeated exposure to crises

Answer

PR teams burning out after managing multiple crises

Answer

Media losing interest in covering ongoing crises

Answer

Stakeholders ignoring communications during prolonged crises

Question 5

Which principle states that organizations should communicate with stakeholders even when information is incomplete?

Accepted Answer

Transparent communication principle

Answer

Legal privilege principle

Answer

Embargo principle

Answer

Reactive PR principle

Question 6

A 'post-crisis' phase activity in PR typically includes:

Accepted Answer

Reputation repair, lessons-learned reviews, and stakeholder follow-up

Answer

Activating dark sites and issuing holding statements

Answer

Training spokespeople and creating message maps

Answer

Monitoring social media for early warning signals