Public Relations Crisis Communications 2

Question 1

What is 'stonewalling' in crisis communications?

Accepted Answer

Refusing to provide information or comment to media

Answer

Stonewalling—refusing to communicate—is generally considered a damaging crisis response that fuels media speculation and public distrust.

Question 2

The concept of 'image restoration theory' in PR was developed by:

Accepted Answer

William Benoit

Answer

William Benoit developed Image Restoration Theory, which outlines strategies organizations use to repair their reputation after a crisis.

Question 3

A 'spokesperson' selected for crisis communications should primarily have:

Accepted Answer

Media training and authority to speak for the organization

Answer

Effective spokespersons must be credible, calm under pressure, media-trained, and authorized to represent organizational positions.

Question 4

Which response strategy involves minimizing the severity of a crisis?

Accepted Answer

Minimization

Answer

Minimization seeks to reduce the perceived seriousness of a crisis, arguing the damage or harm is less significant than portrayed.

Question 5

What does a 'holding statement' accomplish in early crisis response?

Accepted Answer

Acknowledges awareness of the situation while more information is gathered

Answer

A holding statement buys time by showing the organization is aware and responding, without making premature commitments before all facts are known.

Public Relations Practice Test