Press Releases Press Release Media Relations and Pitching

Question 1

What is an embargo in press release distribution?

Accepted Answer

An agreement not to publish information until a specified date and time

Answer

An embargo is an agreement between the issuer and media outlets to hold a story until a specified release date and time.

Question 2

What is the primary purpose of a media list?

Accepted Answer

To organize contact information for targeted journalists and editors

Answer

A media list is a curated database of journalist contacts organized by beat, outlet, and relevance to help target pitches effectively.

Question 3

Which of the following best defines 'newsworthiness'?

Accepted Answer

The qualities that make a story relevant and interesting to a news audience

Answer

Newsworthiness refers to qualities like timeliness, impact, proximity, and human interest that make a story worth covering.

Question 4

What is a 'news hook' in press release pitching?

Accepted Answer

A compelling angle that connects your story to current events or trends

Answer

A news hook is an angle that ties your story to something timely or trending, making it more appealing to journalists.

Question 5

What is generally considered the best time to send a press release to journalists?

Accepted Answer

Tuesday through Thursday, mid-morning

Answer

Tuesday through Thursday mid-morning is generally optimal because journalists are engaged in their workday and not distracted by weekend plans or Monday catch-up.

Press Releases Practice Test

Press Releases Practice Test

Press Releases Press Release Media Relations and Pitching