Press Releases Press Release Media Relations and Pitching 3

Question 1

How does a media alert differ from a press release?

Accepted Answer

A media alert is a brief notice inviting media to cover a live event

Answer

A media alert is a short, formatted notice inviting journalists to attend or cover a specific upcoming event, while a press release announces news.

Question 2

What is 'newsjacking' in public relations?

Accepted Answer

Inserting your brand or story into a breaking news event to gain media coverage

Answer

Newsjacking is the practice of capitalizing on breaking news or trending stories by inserting your brand's perspective or announcement to gain media attention.

Question 3

What is a 'spokesperson' in the context of media and press relations?

Accepted Answer

An authorized representative who speaks to the media on behalf of an organization

Answer

A spokesperson is an individual officially authorized to represent and speak on behalf of an organization when interacting with the media.

Question 4

What does 'off the record' mean in media relations?

Accepted Answer

Information that cannot be used or published in any form by the journalist

Answer

'Off the record' means the information shared cannot be used or published in any form by the journalist receiving it.

Question 5

What is the primary goal of a press release follow-up call to a journalist?

Accepted Answer

To confirm receipt of the release and offer additional information or an interview

Answer

A follow-up call is meant to confirm the journalist received the release, answer questions, and offer to arrange interviews or provide more details.

Press Releases Practice Test

Press Releases Practice Test

Press Releases Press Release Media Relations and Pitching 3