Press Releases Introduction to Press Release 3

Question 1

Which type of press release announces a company's newly hired senior executive?

Accepted Answer

Personnel announcement release

Answer

A personnel announcement release is used to inform media about changes in leadership or significant hires.

Question 2

What is the purpose of including a quote from a company executive in a press release?

Accepted Answer

To add a human perspective and increase credibility

Answer

Executive quotes add a personal, authoritative voice and give journalists ready-made commentary to use in their stories.

Question 3

What information is typically included in the 'media contact' section of a press release?

Accepted Answer

Name, phone number, and email of a PR contact

Answer

The media contact section provides a specific PR representative's name and contact details so journalists can follow up with questions.

Question 4

Which of the following topics is LEAST appropriate for a standard press release?

Accepted Answer

Internal employee gossip

Answer

Internal employee gossip is not newsworthy and does not serve the public interest that press releases are designed to address.

Question 5

The dateline of a press release typically includes which two elements?

Accepted Answer

City of origin and date of issuance

Answer

A dateline combines the originating city (and sometimes state) with the date the release is issued, providing geographic and temporal context.

Press Releases Practice Test