Press Releases Press Release Structure and Format 2

Question 1

What font type and size is recommended for press releases?

Accepted Answer

Times New Roman or Arial, 12pt

Answer

Standard readable fonts like Times New Roman or Arial at 12pt ensure professional presentation and easy readability.

Question 2

What does a 'pull quote' in a press release serve?

Accepted Answer

A highlighted quote used to draw reader attention to key statements

Answer

Pull quotes visually highlight important statements, making them stand out and encouraging journalists to use them in coverage.

Question 3

How should hyperlinks be handled in a printed press release?

Accepted Answer

Write out the full URL or use anchor text

Answer

In print format, full URLs should be spelled out; in digital format, anchor text hyperlinks improve readability.

Question 4

Why are subheadings or bullet points sometimes used in longer press releases?

Accepted Answer

To improve scannability and help journalists find key information quickly

Answer

Subheadings and bullets break up dense text, allowing time-pressed journalists to scan quickly for the most relevant details.

Question 5

What is the purpose of 'For More Information' at the end of a press release?

Accepted Answer

It directs journalists to the media contact or additional resources

Answer

'For More Information' introduces the media contact section, making it easy for journalists to seek additional details.

Press Releases Practice Test