Press Releases Press Release Distribution 2

Question 1

What is the purpose of following up with a journalist after sending a press release?

Accepted Answer

To build relationships and offer additional information if needed

Answer

A polite follow-up opens dialogue, provides extra context, and demonstrates genuine interest in helping the journalist.

Question 2

Which of the following is an example of a paid wire distribution service?

Accepted Answer

PR Newswire

Answer

PR Newswire is a major paid wire service that distributes press releases to thousands of newsrooms and online outlets.

Question 3

What does 'pitch' mean in the context of press release distribution?

Accepted Answer

A personalized email to a journalist proposing a story based on the press release

Answer

A pitch is a tailored message sent to a specific journalist explaining why the press release is relevant to their audience.

Question 4

Why should you localize a press release before distribution?

Accepted Answer

To make the content relevant to a specific regional audience or media market

Answer

Localizing ensures the release resonates with regional journalists and audiences by referencing local context or data.

Question 5

What is 'media monitoring' in the context of press release campaigns?

Accepted Answer

Tracking where and how a press release is covered across media outlets

Answer

Media monitoring tracks coverage generated by a press release to measure reach, sentiment, and campaign effectiveness.

Press Releases Practice Test