Web Banners Web Banner Formats and Standards

Question 1

What organization publishes the standard ad unit guidelines that define common web banner sizes?

Accepted Answer

IAB (Interactive Advertising Bureau)

Answer

The IAB publishes the New Ad Portfolio guidelines that standardize banner ad sizes used across the industry.

Question 2

What are the pixel dimensions of a standard leaderboard banner?

Accepted Answer

728×90

Answer

The leaderboard banner measures 728×90 pixels and typically appears at the top of a webpage.

Question 3

Which banner format is commonly known as a 'medium rectangle'?

Accepted Answer

300×250

Answer

The 300×250 pixel format is the medium rectangle (MREC), one of the most widely used banner sizes online.

Question 4

What is the pixel size of a 'half page' or 'large rectangle' banner unit?

Accepted Answer

300×600

Answer

The 300×600 half page unit offers a large canvas for creative and is considered a high-impact ad format.

Question 5

What is the maximum initial file load size recommended by IAB for most standard display ads?

Accepted Answer

200 KB

Answer

IAB recommends a maximum initial file load of 200 KB for standard display ads to prevent slowing page load times.

Web Banners Practice Test