Google Analytics IQ Sample Questions

Question 1

What URL tag does AdWords add to the destination URL using autotagging?

Accepted Answer

gclid=

Answer

When auto-tagging is enabled for AdWords, it adds the `gclid=` parameter to the destination URL. This unique identifier allows Google Analytics to automatically collect detailed information about your AdWords clicks, such as campaign, ad group, keyword, and match type, and link it to user behavior on your website.

Question 2

What is a “dimension” in Google Analytics?

Accepted Answer

An attribute of a data set that can be organized for better analysis.

Answer

In Google Analytics, a 'dimension' is an attribute of a data set that can be organized for better analysis. Dimensions describe your data, such as 'City,' 'Browser,' 'Page Title,' or 'Source.' They provide context to your metrics, allowing you to segment and understand your data more deeply.

Question 3

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Accepted Answer

Users who returned an item they purchased

Answer

Users who returned an item they purchased could NOT be used for a Dynamic Remarketing audience. Dynamic Remarketing audiences are built based on user behavior tracked on your website, such as viewing specific products, adding to cart, or completing a purchase. Google Analytics does not inherently track product returns, which typically occur post-purchase and often offline or through a separate system.

Question 4

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Accepted Answer

Source and Medium

Answer

By default, Google Analytics captures 'Source' and 'Medium' for each user that visits your website. 'Source' identifies where the traffic came from (e.g., google, direct, facebook.com), and 'Medium' identifies the general category of the source (e.g., organic, cpc, referral, none). These are fundamental dimensions for understanding traffic acquisition.

Question 5

Which of these CANNOT be collected by the default Analytics tracking code?

Accepted Answer

User’s favorite website

Answer

The default Analytics tracking code cannot collect a user's 'favorite website.' While it gathers various technical and behavioral data like browser language, device, operating system, and page visits, determining a user's subjective 'favorite website' is beyond its capabilities and privacy scope.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics IQ Sample Questions