Google Analytics Individual Qualification Exam Sheet

Question 1

What is the URL parameter that autotagging appends to an AdWords destination URL?

Accepted Answer

gclid=

Answer

The Google Analytics Solutions Gallery is a platform where users can share and import various custom reporting assets. This includes custom reports (pre-configured reports with specific dimensions and metrics), segments (pre-defined user or session subsets for analysis), and goals (pre-configured conversion definitions). It allows users to quickly leverage best practices and specialized analyses created by the community.

Question 2

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Accepted Answer

Data import

Answer

Intelligence Events (now often referred to as Custom Alerts) in Google Analytics are the tool to use for setting up automated notifications based on specific data changes. You can configure a custom alert to notify you if a metric, such as goal conversions, increases or decreases by a certain percentage within a defined timeframe. This is ideal for monitoring campaign performance and quickly identifying significant shifts.

Question 3

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Accepted Answer

A, B, and C

Answer

The Solutions Gallery in Google Analytics is a platform for sharing and importing various custom configurations. This includes Custom Reports, which allow tailored data views; Segments, which define specific subsets of users or sessions; and Goals, which track desired user actions. These assets can be shared and imported to quickly apply best practices or specific reporting needs across different accounts.

Question 4

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Accepted Answer

Intelligence Events

Answer

Intelligence Events (also known as Custom Alerts) in Google Analytics are designed to notify users of significant changes or anomalies in their data. You can set up custom alerts based on specific metrics and dimensions, such as a percentage increase in goal conversions for particular campaigns. This tool proactively informs you when predefined thresholds are met, allowing for timely action.

Question 5

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Accepted Answer

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

Answer

A bounce in Google Analytics is defined as a single-page session where the user leaves the site without any other interactions. If a user views one page and then completes an Event (which is considered an interaction hit), there are two interaction hits in that session. Therefore, this session would not be counted as a bounce, as it involved more than one interaction.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Individual Qualification Exam Sheet