Google Analytics Individual Qualification Exam Answers

Question 1

What feature would you set up to collect company-specific data such as Member Status?

Accepted Answer

Custom Dimension

Answer

Custom Dimensions are used to collect and analyze non-standard, company-specific data that Google Analytics doesn't track by default. 'Member Status' is a perfect example of such an attribute, allowing you to segment and report on user behavior based on their membership level, providing deeper insights into your audience.

Question 2

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Accepted Answer

Multi-Channel Funnel reports

Answer

Multi-Channel Funnel reports are specifically designed to illustrate how different marketing channels collaborate and contribute to conversions throughout the customer journey. They reveal 'assisted conversions,' giving credit to channels that played a role in guiding a user towards a conversion, even if they weren't the final interaction.

Question 3

By default, which of these is NOT considered a “medium” in Google Analytics?

Accepted Answer

Google

Answer

In Google Analytics, 'medium' refers to the general category of the source (e.g., organic, cpc, referral, email). 'Google' is typically identified as a 'source' (e.g., google / organic, google / cpc), not a medium itself. Organic, CPC, and Referral are all default medium classifications.

Question 4

Which of these is NOT a valid metric-dimension combination?

Accepted Answer

Sessions / Bounce rate

Answer

This is not a valid combination because both 'Sessions' and 'Bounce rate' are metrics, not a metric and a dimension. In Google Analytics, you combine a quantitative metric (e.g., Sessions) with a descriptive dimension (e.g., Source, Device Type) to analyze data and gain insights.

Question 5

What is required for User ID to track users across different devices?

Accepted Answer

Sign-in that generates and sets unique IDs

Answer

User ID tracking requires you to assign a unique, persistent, and non-personally identifiable ID to users when they log in to your website or app. This ID is then sent to Google Analytics, enabling it to stitch together data from different devices and sessions, providing a unified view of that single user's journey.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Individual Qualification Exam Answers